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Ally Invest Review – Affordable Online Stock Trading Platform

https://www.goodfinancialcents.com/wp-content/uploads/2019/07/MG_5503-150x150.jpg
  • Written By:
    Jeff Rose, CFP®

    Jeff Rose, CFP®

    Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial Cents , and author of the personal finance...

    Read More
  • Updated: January 31, 2022
  • 9 Min Read
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Our expert reviewers review our articles and recommend changes to ensure we are upholding our high standards for accuracy and professionalism.

Our expert reviewers hold advanced degrees and certifications and have years of experience with personal finances, retirement planning and investments.

If you’ve been thinking about moving your investments to a new broker, Ally Invest needs to be on your shortlist. Part of the Ally Bank family, it’s one of the top investment brokerages available, especially when you look at all the services they have for just about every area of your financial life.

Open an Account
  • Commissions: $0 for stock and ETF trades or $9.95 for mutual funds
  • $0 account minimum
  • Browser-based platform with an impressive suite of tools
  • DIY investing or a professionally managed portfolio, your choice

About Ally Invest

Ally Bank, one of the most popular online banks offering some of the highest interest on savings anywhere, purchased TradeKing in 2016. The investment brokerage was renamed Ally Invest , retaining much of what’s good about TradeKing, while putting Ally Bank’s own winning spin on the new entity.

Ally Invest serves 250,000 customer accounts, with $4.7 billion in assets under management. Ally Bank has $70 billion in customer deposits, and is also one of the most important auto lenders in the country, serving more than 4 million customers. Ally Invest offers both self-directed investing and managed accounts.

On the self-directed side, they offer the full range of investment options, with one of the lowest commission fee structures in the industry.

Ally Invest Self-Directed Investing

Here’s a drill-down of what they have to offer self-directed investors.

Account types available: IRA accounts and joint taxable accounts; traditional, Roth, rollover, SEP and SIMPLE IRAs; custodial and Coverdell accounts, and certain business accounts.

Investments offered: Stocks, bonds, options, mutual funds, exchange-traded funds (ETFs), FOREX and futures. Checking and savings accounts, certificates of deposit and money market accounts available through Ally Bank (see “Ally Bank” section below).

Minimum initial investment: None(!)

Trading fees: There’s no annual fee, inactivity fee or IRA fees. Trading fees are as follows:

  • Stocks and ETFs: $0
  • Mutual funds: $9.95 per trade on no-load funds only (No fee applies on load funds)
  • Options: $0 per trade + $0.50 per contract
  • Bonds: $1 per bond, subject to a $10 minimum/$250 maximum
  • US Treasuries: no charge

There are no commissions for Forex trade; Ally Invest earns revenue based on the buy/sell spread.

Customer service: Available 24/7 by phone, email, and live chat.

Account protection: Coverage through the Securities Investors Protection Corporation (SIPC) for the $500,000 in cash and securities, including $250,000 in cash. This is protection against broker failure, not against market losses. Additional coverage is available for up to $37.5 million, including $900,000 in cash. However, Forex and futures accounts are not covered by this insurance.

Mobile app: iOS and Android.

Checking and debit card access: Apex Capital is the clearing agent for Ally Invest. Checking and debit card access to your account through Apex is offered. Annual fees are $20 for checking and $35 for the debit card.

Open a Self Directed Account

Ally Invest Self-Directed Investing Trading Tools

Ally Invest has one of the most comprehensive panels of trading tools. This is particularly true when it comes to options trading, not the least of which because it was a strong suit for TradeKing.

But it seems whatever TradeKing offered, Ally Invest improved on it, and added to the menu. Some of the trading tools offered by Ally Invest include:

Streaming Charts

Ally Invest provides six chart types, with more than 90 chart studies and drawing tools. These will help you analyze the performance of stocks, ETF’s and indices. You can also customize settings and utilize interactive charts for prices and studies.

Watchlists

Use this tool to follow groups of securities, tracking their market data.

Research and Market Data

You can get quotes, charts, high/low prices, dividend dates, news, historical quotes, and peer performance comparisons.

Probability Calculator

With this tool, you can use implied volatility to help you determine the likelihood of hitting your targets before making an investment.

Profit/Loss Graph

This tool will help you to get a complete understanding of an option trade’s profit and loss potential. You can review outcomes based on fluctuations in volatility and time.

Options Chains

Easily place options trades, even complex multi-leg spreads.

Ally Invest Forex and Futures

This investment option is less popular than individual securities or managed options. But the Forex is actually the most traded market in the world, with an average daily turnover of $3.2 trillion. It’s a specialized investment to be sure, but if you’re familiar with it, Ally Invest can provide you with a fully equipped platform.

Ally Invest enables you to trade more than 50 currency pairs, including gold and silver. What’s more, trades can be made in real-time. Ally Invest offers comprehensive research and analysis to help you be a better trader.

Forex and Futures customer service

The hours available are more restricted than for the general platform, but still more generous than many other platforms. Customer service works on a “24/5” basis – 24 hours a day, five days per week. It begins Sundays at 10:00 AM, and ends on Fridays at 5:00 PM – all times Eastern.

Forex and Futures minimum initial investment

You can open account with as little as $250, but Ally Invest recommends a minimum of $2,500 to begin trading. That’s minimum you will need to be able to take full advantage of the account.

Forex and Futures Mobile App

Trade Forex and futures on the go, using your iPhone or Android. The mobile app provides charting tools, price alerts, real-time news and commentary, and the basic features of the web app.

Forex and Futures Tools

Ally Invest offers several tools to help you up your Forex and futures trading game.

Forex and Futures Practice Account

Ally Invest doesn’t provide this service with the self-directed account, but it is available for Forex and futures. They provide you with a free $50,000 practice account. They give you full access to the trading platform and tools for up to 30 days. It’ll give you a chance to test your trading skills before going live with real money.

ForexTrader Web

This is the basic trading platform available for both Windows and Mac. It offers real-time position account information, as well as a fully integrated charting tool. It also offers a variety of single and contingent order types, such as If/then, If/then OCO and Trailing Stops.

Forex Premium Charting

This is a set of professional-grade tools that help you identify and decode Forex patterns and trends. For example, you can decode multiple indicators for advanced technical analysis, view auto trend line indicator continuation on charts, and customize charts to your own individual preferences.

Ally Invest Robo Portfolios

If you’d like to have at least part of your portfolio professionally managed – or even the whole thing – you can. Ally Invest Robo Portfolios is the Ally Invest robo-advisor, providing algorithm-based investment management, similar to what’s offered by other robo-advisors, like Betterment and Wealthfront .

The investment management methodology of Robo Portfolios is typical of Robo advisors. It’s based on modern portfolio theory , or MPT.

All aspects of investment management are handled for you, including periodic rebalancing. You begin the process by completing a questionnaire. This is used to determine your risk tolerance, investment goals and time horizon.

Your portfolio is built using several diversified, low-cost index funds (ETFs). Everything is handled for you from that point forward, and all you need to do is fund your account.

Here are some of the basics of Robo Portfolios:

  • Minimum initial investment: $100
  • No advisory fees for Cash-Enhanced Robo Portfolios; 0.3% for legacy Robo Portfolios
  • Type of accounts available: Individual and joint taxable accounts; traditional, Roth and rollover IRAs; and custodial accounts.

Ally Invest Portfolio Make-Up

Ally Invest offers six different portfolio options:

  1. Conservative
  2. Moderate
  3. Moderate Growth
  4. Growth
  5. Aggressive Growth
  6. NEW! Socially Responsible Investing

Which portfolio will be used for your account will be determined by your answers to the questionnaire in regard to your risk tolerance. One of the big advantages with Robo Portfolios is that you do have the option to change your risk profile from one portfolio to another.

For example, if you’re in a Moderate portfolio, you can switch to Conservative, Moderate Growth, Growth or Aggressive Growth. With some robo-advisors, once your risk tolerance is determined, you won’t have the ability to make the change yourself. Each portfolio is comprised of a mix of US stocks, international stocks, US bonds, international bonds, and cash.

Naturally, if you are determined to be a more aggressive investor, your portfolio will hold a higher allocation in stocks. If you are more conservative, you get a higher allocation in bonds and cash. In the example above, an aggressive growth portfolio consists of 93% stocks, 5% bonds, and 2% cash. A more detailed breakdown of the ETF composition looks like this:

  • US Large Cap Equities – iShares Core S&P500
  • US Mid Cap Equities – iShares Core S&P Mid-Cap
  • US Small Cap Equities – iShares Core S&P Small Cap
  • Developed Ex-US Equities – Vanguard FTSE Developed ETF
  • Emerging Market Equities – Vanguard FTSE Emerging Markets ETF
  • US Government Bonds – iShares 7-10 Year Treasury Bonds
  • US High Quality Corp. Bonds – iShares Intermediate Credit Bonds
  • Global ex-US Bonds – Vanguard Total International Bonds

Open a Managed Portfolio Account

Ally Bank

The Ally Bank relationship is one of the benefits that makes Ally Invest really stand out. Not only can you invest through Ally Invest, but you can also do much of your banking through the Ally Bank platform as well. Ally Bank is well known for having some of the highest interest rates available on savings anywhere on the web.

They’re also one of the top banks when it comes to auto financing.

Checking

Ally Bank offers interest-bearing checking, that enables you to deposit checks remotely. And even though the Bank has no local branches, you will have ATM access at more than 43,000 ATMs around the country. Meanwhile, Ally Bank will reimburse you up to $10 per statement cycle for any fees charged by other banks’ ATMs.

Savings

Ally Bank’s Online Savings Account is a no-fee savings account paying some of the highest interest rates on savings available. This account also features the ability to deposit checks remotely.

Money Market

Ally Bank’s Money Market Account pays high rates of return, and comes with no monthly maintenance fees. You can also get unlimited deposits and ATM withdrawals, as well as make remote deposits.

Certificates of Deposit (CDs)

This is where Ally Bank really shines. They offer several attractive CDs, that provide some of the highest interest rates on the web.

Ally Bank Lending

Ally Bank has a mortgage lending operation that can meet all of your home financing needs. They also offer a cashback credit card, with unlimited rewards, including 2% back at gas stations and grocery stores, and 1% back on everything else. There is no annual fee, and the account can be added to either Apple Pay or Samsung Pay.

Auto Financing

But probably the area where Ally Bank is strongest is with auto financing. They offer innovative programs to either buy or lease a vehicle. They even have specialty vehicle financing, that provides financing options to cover accessibility needs, like wheelchair lifts and right-hand drive capability.

Ally Pre-Owned SmartLease

This is the most interesting of their auto financing options. The SmartLease program enables you to lease used vehicles. They have just three requirements for the vehicle you’re leasing:

  • Have clean history reports
  • Are less than 4 model years old
  • Have fewer than 75,000 miles

With the SmartLease, you’ll also receive automatic Guaranteed Auto Protection and the ability to purchase maintenance coverage similar to what’s offered for new models. This is a perfect financing option for someone who would prefer to ease into car ownership by first leasing a used vehicle.

Ally also offers Ally Buyer’s Choice, which gives you the choice to sell or continue making payments at 48 or 60 months. With new Mitsubishi, GM, and Chrysler vehicles and some qualifying used vehicles 4 years old or newer, you can qualify for AllyBallon Advantage. With this loan, your monthly payments are lower and your end-of-contract payment is higher, with a fixed APR.

Pros and Cons of Ally Invest

The Pros

  • Low fees. Ally Invest’s fees are one of the lowest in the industry, at $0 per trade.
  • Ally Invest offers both self-directed trading, and the Robo Portfolios. You can have some of your money professionally managed, while also trying your hand at trading on your own.
  • Customer service – Ally Invest representatives are available 24 hours a day, seven days a week.
  • The Ally Bank tie in. Ally Bank offers some of the highest interest rates on savings and CDs available anywhere on the web. You can also take advantage of the Bank’s wide selection of auto financing options.
  • With Robo Portfolios, you have the option to change your risk tolerance, and therefore your portfolio type, from one classification to another. This can enable you to make your portfolio more conservative or more aggressive.

The Cons

  • No demo account provided. Some investment platforms offer a paper account to enable you to test your investment skills before going live with real money. Ally Invest doesn’t have this option, except with Forex and futures.
  • There are no local branches, if you like face-to-face contact.
  • There are robo-advisors that have lower management fees than Robo Portfolios, though the higher fee may be worth paying for the benefit of keeping your money with the same broker.

How does Ally Invest Compare?

How does Ally Invest compare to the other top trading platforms available? Check out the chart below where we compare Ally Invest, E*TRADE and M1 Finance.

Company

Best For

Fees

Minimum Investment Requirement

Ally Invest

Wide variety of investing options

None for Robo Portfolios, self-directed stocks, ETFs, and some mutual funds

$100 for managed accounts, none for self-directed

E*TRADE

Active Traders

None

None for a regular brokerage account; $500 for automated investing

M1 Finance

Stocks and ETFs

None for stocks, ETFs, and mutual funds

$100

For more information, you can check out the individual reviews of E*TRADE and M1Finance .

Should YOU Invest with Ally Invest?

When TradeKing was around, it was one of the very best trading platforms available, offering some of the lowest commissions anywhere. Ally Invest has built on that reputation, by maintaining a robust self-directed investment platform. But they’ve taken it a step farther by introducing Robo Portfolios.

This is the perfect brokerage if you want to perhaps start out using the managed option, and then slowly work into self-directed investing. You may even decide that you want to balance the two going forward.

That said, if you’re unsure whether Ally Invest is right for you, check out our other brokerage reviews before making your final decision.

  • Motif Investing Review
  • Personal Capital Review
  • TD Ameritrade Review

Another of the major advantages with Ally is that you can open a self-directed account with no minimum initial deposit. This is made to order for new and small investors, who were just breaking into self-directed investing.

Meanwhile, the platform offers outstanding, round-the-clock customer service to help you along the way.

The connection with Ally Bank is another major plus. The bank provides some of the highest interest rates available on CDs and money markets, but they also offer an impressive menu of auto financing.

That’s not surprising since Ally Bank is descended from General Motors Acceptance Corporation (GMAC). They maintain that business line and even improve on it with leasing arrangements for used cars.

You can search the investment universe, but you’d be hard-pressed to come up with a better overall platform than what Ally Invest offers.

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About the Author

Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial Cents , and author of the personal finance book Soldier of Finance . He was a financial planner for 16+ years having founded, Alliance Wealth Management, a SEC Registered Investment Advisory firm, before selling it to focus on his passion - educating the masses on the importance of financial freedom through this blog, his podcast, and YouTube channel.


Jeff holds a Bachelors in Science in Finance and minor in Accounting from Southern Illinois University - Carbondale. In addition to his CFP® designation, he also earned the marks of AAMS® - Accredited Asset Management Specialist - and CRPC® - Chartered Retirement Planning Counselor.

While a practicing financial advisor, Jeff was named to Investopedia's distinguished list of Top 100 advisors (as high as #6) multiple times and CNBC's Digital Advisory Council.

Jeff is an Iraqi combat veteran and served 9 years in the Army National Guard. His work is regularly featured in Forbes, Business Insider, Inc.com and Entrepreneur.

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12 Comments

  1. John D September 25, 2020

    Beware!
    Ally may not charge fees but they create artificially low sell prices and high buy prices

    Reply
  2. HKD Group June 27, 2019

    Hi, Thanks for sharing valuable information

    HKD Group offers their clients a broad range of financial services and solutions, In addition to portfolio management services, we offer a range of banking and investment banking options.

    Reply
  3. Roy Keene May 11, 2019

    i have $100 to invest i want to make $1000. in the shortest amount of time talk to me give me options and time frames

    Reply
  4. Imangel October 1, 2018

    Ally threatens customers with restricting their account if customers give out their user info & then stated I could find another firm simply because I read Ally policy & found where it contradicts their threats. Ally workers should be able to disclose all policies to the customer upon request. I have emails from Ally stating an unwritten policy that customers have to abide by. FINRA states policies to be upheld must be disclosed to customers. Ally state they don’t have to write all policies down. Ally Online Banking Service Agreement pdf file states:

    “C. Access to Online Banking Services and Your Obligations…
     Authorized Transactions: …If you give someone your Online Banking
    Service username, password and/or other security devices or credentials, you are authorizing
    that person to use the Online Banking Service in your name, and you are responsible for all
    transactions the person performs using your Online Banking Service username, password… All transactions performed by that person, even those
    transactions you did not intend or want performed, are authorized transactions.”

    Reply
  5. Kumpulan Remaja May 21, 2018

    Can I fund an Ally Invest account by transferring funds from an Ally savings account? If so, will the funds be posted to the Ally invest account immediately?
    kumpulanremaja.com

    Reply
    • Jeff Rose May 29, 2018

      Hi Kumpulan – You should be able to do the transfer, easily I’d think. But check with Ally Bank and Ally Invest and see how to do it quickly.

      Reply
    • Slopo November 27, 2018

      Yes, you can, but it up takes up to 1 business day to process. Really hoping they fix that since transfers between Ally checking and savings are immediate.

      Reply
  6. Vimal December 7, 2017

    TradeKing has merged with Ally Bank

    Reply
  7. Gaurav Heera June 2, 2017

    You are an expert on this I think well played keep doing worthy work and updating us with your precious thoughts on marketing and money.

    Reply
  8. Sam12587 May 8, 2017

    So with Tradeking getting bought out by Ally who is 2nd or 3rd best? I hate Ally & want to get my money out of there ASAP.
    I went to sell a stock today and Ally won’t even let me see my stuff unless I agree to go solely electronic & I don’t have access to a printer. I’m not going to Kinko’s to print out my financial statements.
    .

    Reply
  9. Tony Sergenese April 21, 2017

    In the con section of Tradeking, I would add that for stocks valued at under $2.00 tradeking adds a very high .01 cent per share. I have 10,000 shares of some stocks that cost me $5.95 in fees on my online broker, if I were to purchase them on Tradeking the fee would have been $104.95 . It’s not a hidden cost but it is in fine print.

    Reply
    • Jeff Rose April 23, 2017

      Hi Tony – Most brokers do have such fees for special situations. TradeKing’s .01 for stocks under $2 probably is a charge for “penny stocks”. Such charges are common for any transactions that are considered by the broker to be unusual. We try to present all common fees in our broker reviews, but it’s impossible to cover all the potential charges that apply in all situations. Thanks for pointing this out!

      Reply

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