Not long ago opera house in Gothenburg begun a marketing campaign that seems to be the right kind of approach to selling an opera. The posters scattered around the city of Gothenburg invite people to dial an advertised phone number and listen in on opera’s current and upcoming program. Enticing.

Naturally, if you want to attract people to whatever you want to sell, you should let them get a taste of it, or in this case, let them hear what it sounds like.  I just wonder why opera houses don’t realize and accept this fact more often, or ever at all.

To get a glimpse of Göteborgs Operan program the old fashioned way dial 031 10 81 00 (or +46 31 10 81 00 if you’re calling from outside of Sweden), or visit the campaign Web page where you can sample different operas by picking up different telephones.

Even though the new generation of consumers will be content by hearing just these samples, I find it to be unfortunate that they don’t play the whole deal.

Mladen

This entry was posted on Monday, May 21st, 2007 at 10:30 am and is filed under Art, Culture, Music, Sweden. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.