Greetings From Nokia
Wednesday, August 30th, 2006It all started in the mid-19th century, in 1865 to be precise. Although almost everyone today recognizes Nokia as one of the world’s leading high-tech companies, it has not always been that. However, it is true that at the time when they were making other things than mobile phones, one could argue that Nokia was riding the then current technology wave. But world was a much bigger place back then. And over the years Nokia has been producing a whole range of products, some of which one might not even associate with it.
Nokia started out in the communication industry of the day - paper industry. As a paper manufacturer Nokia wood mills was producing the whole paper range from news paper to toilet paper. I don’t know exactly when they have ceased the toilet paper production, but it is not uncommon even today to spot around Finland paper towel dispensers and toilet paper holders bearing the company’s name. And it was actually those that startled me and I wanted to learn more about the history of Nokia.
However, a nearby Finnish Rubber Works factory acquired Nokia paper factory and the joint venture went on to use the name Nokia as a brand name. During this paper-rubber period on the rubber part of the venture Nokia has been producing a variety of rubber products. Already then one of the biggest customers was in the defence as Nokia was producing rubber items for the military. However, their line of products spawned from tires to rubber boots which they still manufacture today.
And rubber boots are an extremely handy item in this swampy land. They are, however, often worn as a fashion statement too as they do come in bright yellow and pink colors, along with the traditional black. Interesting enough, the decision to make bright-colored rubber boots came in the mid-20th century and was an intentional fashion move. Nokia’s rubber boots were up until this year hand-made right here in Finland (now the company has moved its rubber boot production overseas).
Then came the era of electricity. After World War I the rubber and paper Nokia acquired the Finnish Cable Works. One could speculate that the move was made as clever executives forsaw what electricity might bring along. Before the Finnish Cable Works was established in 1912 all telegraph, electricity and telephone lines were manufactured of imported materials. The company’s executives obviously figured out that they could make money off of it and Nokia started manufacturing all kinds of electrical cables. That importantly inlcuded even specializing in underwater cables production, an operation which put Nokia on a global map.
A big remnant of the cable era is the still standing, but now utilized for other purposes, Kaapelitehdas (the cable factory) in Helsinki. The now defunct factory now owned by the city of Helsinki serves as a friendly host to the whole range of cultural institutions, galleries, artists’ ateliers and small businesses. Due to the self-initiative of Kaapelitehdas early residents, it is viewed as a model of transforming abandoned industrial premises into an important cultural center.
By allowing the Kaapelitehdas to be taken over by the cultural sphere Nokia definitely made an excellent move. One could not say equally so about their Connect to Art digital arts project which is all shiny and sparkling on the surface, but is based on a flawed concept equating the traditional and digital arts. When you scratch the surface of Connect to Art is almost immediately becomes obvious that it’s rather a clever marketing stunt than a project made to support art.
Fast-forward to the last decade of the 20th century. It was only in the 1990s that Nokia almost entirely shifted its focus to the making of mobile phones and mobile network equipment. Although it’s mobile operations date back into 1960s when Nokia again got an order from the miliatry to develop mobile communications network.
It is rather amusing to look at those early attempts at mobile communications. Nokia’s early commercial mobile phones were literaly the size of a small portable fridge. And I’m not talking about the 60s here, this was in the 1991 and the portable fridge size phone was the first GSM phone. I have no idea how many were made and how many sold, but I am sure that they sold a few as the development of the technology did go on. Now that first GSM phone is on display in the Media Museum in Tampere.
(Although the first hand-portable phone, as the like to call them, was an NMT Nokia Cityman placed on the market in the distant 1987. Hm, after seeing the first GSM model it makes me wonder how big the Cityman was and who the hell carried that around. Check out that first GSM in the gallery.)
In fact, those and later phones became so popular that only a few years after Nokia begun making mobile phones, they could not meet the demand and the company almost collapsed as they were striving to supply the much belowed kännykät (a term for mobile phone cleverly implanted by Nokia’s marketing department which is still used in the Finnish slang).
Today Nokia is a company that is best known as a mobile phone innovator and manufacturer. It operates ten manufacturing plants around the globe and employs almost 70.000 people. And indeed Nokia is the world leader in production and sales of mobile phones. Nokia churns out an amazing 900.000 mobile phones every single day and has, as a lesson learned from the near collapse in the 1995, developed one of the most sophisticated supply chain systems. Supposedly it is this knowledge that keeps Nokia ahead of its competitors.
What at first might sound a bit odd, that the forefathers of this mobile phone manufacturer have gone from producing toilet paper, to rubber, to cables, was actually an excellent set of decisions made by the owners. The leaders of Nokia have not feared to take daring steps and diversify their business - it kept them afloat and ahead of their time as the company has become a trendsetter. So, no wonder that Nokia is today seen as a high-tech wonder and a silver bullet for the not so long ago stagnating Finnish economy.
And it all started in a small town of Nokia in central Finland where a part of this global goliath still operates today. Quite a joruney.
Greetings from Nokia.
Mladen

